Amwel is a branded, packaged kitchen foods supplier based out of Punjab, India. Their goal is to make lesser known whole grains and otherwise nutritious foods like pulses, fruits & veggies, more accessible to the larger Indian household.
Deliverable
Primary:
Rebrand the visual identity & packaging keeping international competition and visual standards in mind, i.e, make the packaging more appealing to younger consumers.
Process
Research:
- We started by creating a GAP analysis based on packaging practices of both, the Indian market & International competitors.
Execution:
- Created a new logo & visual marketing assets (patterns & design style)
- Created a uniform packaging template that could be modified to fit their existing array of products and easily implement to future expansions
Results
The management team loved the new identity & design (even offered our designer a bonus), however we were unable to collect any market data to support a success in terms of awareness or sales.