Coach Darko founded an online training service for blue collars in the Middle East, in 2020.
Deliverable
Primary:
We were tasked with creating the foundation of the Brand Guidelines, that entailed the visual identity & communication strategy.
Secondary:
The client also tasked us to plot a strategy for the brand’s positioning and create an organic marketing plan for 2021.
Process
Research:
- Identify & profile audience
- Create a value system based on Darko’s coaching principles and his clientele’s needs.
Execution:
- Create a visual identity that appeals to the brand’s audience while also capturing Darko’s personality.
- Articulate the brand message, values & design language
Results & Reception
Unfortunately, due to financial reasons, Coach Darko decided to put the project on hold (indefinitely), though we were already with the first leg of our execution phase.